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Analytics

2 posts tagged “Analytics”

Flat illustration of a URL with small labeled tags hanging off the end

What are UTM codes (and why they matter for authors)

UTM codes are the tiny tags on the end of your links that tell you which post actually sold the book. Here's the plain-English version, plus a cheat sheet.

Apr 10, 2026 · 5 min read

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Branded linksSwitchyAnalytics

Branded short links: why storylink.to beats generic shorteners

A domain readers recognize converts better than a random-letter bit.ly. Here's what a branded short link actually is, why it matters, and how to use one without running your own URL shortener.

Apr 9, 2026 · 5 min read