Tag

Analytics

3 posts tagged “Analytics”

Flat illustration of an author reviewing friendly book-shaped charts and heatmaps on a wall

Analytics that answer author questions, not marketer questions

What's working? When should I post? Who's actually reading? A tour of the analytics tab organized around the questions authors actually ask, plus the honest note that all of it is included in the base plan.

Jul 28, 2026 · 5 min read

Flat illustration of a URL with small labeled tags hanging off the end

UTM codesTrackingAnalytics

What are UTM codes (and why they matter for authors)

UTM codes are the tiny tags on the end of your links that tell you which post actually sold the book. Here's the plain-English version, plus a cheat sheet.

Apr 10, 2026 · 5 min read

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Branded linksSwitchyAnalytics

Branded short links: why storylink.to beats generic shorteners

A domain readers recognize converts better than a random-letter bit.ly. Here's what a branded short link actually is, why it matters, and how to use one without running your own URL shortener.

Apr 9, 2026 · 5 min read