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Platform-specific

3 posts tagged “Platform-specific”

Flat illustration of a vertical phone playing video with soft viral-reach shapes around it
CampaignsTikTokPlatform-specific

Running a TikTok-only campaign

Focus-fire strategy for authors whose audience lives on TikTok. When it works, why, and how to run one without burning out on video.

Apr 4, 2026 · 5 min read

Flat illustration of three vertical phones side-by-side showing cross-platform short-form video
CampaignsVideoPlatform-specific

Running a video-only campaign

Short-form video across TikTok, Instagram Reels, and YouTube Shorts — the cross-platform campaign for authors who already film content anyway.

Mar 18, 2026 · 6 min read

Flat illustration of overlapping carousel panels fanning out as if being swiped
CampaignsCarouselsPlatform-specific

Running a carousel-only campaign

Instagram carousels are the highest-engagement post format for authors who'd rather not be on video. Here's how to run a whole campaign on them.

Mar 14, 2026 · 6 min read