Tag
Campaigns
7 posts tagged “Campaigns”
Backlist reactivation: making your older books work again
A backlist campaign is the highest-ROI social work most authors never do. Here's how to plan and run one — turning readers of book 1 into readers of book 7.
Apr 18, 2026 · 6 min read
How to do 14 days of content without writing 14 days of content
The AI campaign builder takes one prompt and gives you two weeks of platform-specific posts. Here's how to use it well — and when not to.
Apr 8, 2026 · 8 min read
Running a TikTok-only campaign
Focus-fire strategy for authors whose audience lives on TikTok. When it works, why, and how to run one without burning out on video.
Apr 4, 2026 · 5 min read
The launch campaign playbook (Part 2: executing)
The execution side of a real book launch — what you do during the 14 days while the calendar runs, how to respond to surprises, and the post-launch debrief.
Mar 21, 2026 · 7 min read
Running a video-only campaign
Short-form video across TikTok, Instagram Reels, and YouTube Shorts — the cross-platform campaign for authors who already film content anyway.
Mar 18, 2026 · 6 min read
The launch campaign playbook (Part 1: planning)
The planning side of a real book launch campaign — decisions you make in the month before so the two weeks around the launch run themselves.
Mar 17, 2026 · 7 min read
Running a carousel-only campaign
Instagram carousels are the highest-engagement post format for authors who'd rather not be on video. Here's how to run a whole campaign on them.
Mar 14, 2026 · 6 min read