Tag

Playbook

2 posts tagged “Playbook”

Flat illustration of a rocket launching next to a calendar showing the first week checked off

The launch campaign playbook (Part 2: executing)

The execution side of a real book launch — what you do during the 14 days while the calendar runs, how to respond to surprises, and the post-launch debrief.

Mar 21, 2026 · 7 min read

Flat illustration of a planning wall calendar with launch-day sticky notes clustered around a central pin

CampaignsLaunchPlaybook

The launch campaign playbook (Part 1: planning)

The planning side of a real book launch campaign — decisions you make in the month before so the two weeks around the launch run themselves.

Mar 17, 2026 · 7 min read