Tag
Strategy
5 posts tagged “Strategy”
Analytics that answer author questions, not marketer questions
What's working? When should I post? Who's actually reading? A tour of the analytics tab organized around the questions authors actually ask, plus the honest note that all of it is included in the base plan.
Jul 28, 2026 · 5 min read
Beyond the big five: which of the newer platforms should you actually adopt?
Discord, WhatsApp, Telegram, Bluesky, Threads, Snapchat. A practical guide to the platforms authors overlook, where each one fits in a reader funnel, and which ones deserve a spot in yours.
Jul 28, 2026 · 5 min read
Backlist reactivation: making your older books work again
A backlist campaign is the highest-ROI social work most authors never do. Here's how to plan and run one — turning readers of book 1 into readers of book 7.
Apr 18, 2026 · 6 min read
The newsletter-to-social loop: one piece of content, a week of posts
Writing a newsletter and then writing separate social posts is doing double work. Here's how to turn one newsletter into a week of social content — without sounding like a copy-paste job.
Apr 18, 2026 · 6 min read
The 15 platforms, explained — and which ones an author actually needs
Supporting 15 social platforms is a feature. Using 15 social platforms is a mistake. Here's a plain-language map of each one — and how to pick the three or four that earn your time.
Jan 27, 2026 · 8 min read