Tag
Strategy
3 posts tagged “Strategy”
BacklistStrategyCampaigns
Backlist reactivation: making your older books work again
A backlist campaign is the highest-ROI social work most authors never do. Here's how to plan and run one — turning readers of book 1 into readers of book 7.
Apr 18, 2026 · 6 min read
NewsletterRepurposingStrategy
The newsletter-to-social loop: one piece of content, a week of posts
Writing a newsletter and then writing separate social posts is doing double work. Here's how to turn one newsletter into a week of social content — without sounding like a copy-paste job.
Apr 18, 2026 · 6 min read
FoundationsPlatformsStrategy
The 14 platforms, explained — and which ones an author actually needs
Supporting 14 social platforms is a feature. Using 14 social platforms is a mistake. Here's a plain-language map of each one — and how to pick the three or four that earn your time.
Jan 27, 2026 · 6 min read