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Switchy

2 posts tagged “Switchy”

Flat illustration of a long ribbon simplifying into a short clean labeled one

How to shorten a link (and why it's not optional)

Long URLs kill conversions. Short links save them. Here's what link shortening actually does, why branded domains matter, and how to set up yours in under a minute.

Apr 12, 2026 · 5 min read

Flat illustration of a badged branded link next to a plain link

Branded linksSwitchyAnalytics

Branded short links: why storylink.to beats generic shorteners

A domain readers recognize converts better than a random-letter bit.ly. Here's what a branded short link actually is, why it matters, and how to use one without running your own URL shortener.

Apr 9, 2026 · 5 min read